Starting with the 2026/27 season, Midea joins FC Barcelona for five seasons, with the Midea logo worn across every match and training kit.
NINE LANDMARKS.
SEVEN HEROES.
ONE CITY.
Scroll the Blaugrana ball through Barcelona: every landmark unlocks a Midea hero product engineered for the modern home.
Gaudí first imagined this hill as a luxury housing estate, but only two homes were ever sold, so the city turned it into a park. From that quiet failure grew one of the world's most photographed skylines.
The journey begins here: one kick, one ball, and a city about to be transformed.
Hidden in the cathedral's cloister, thirteen white geese have lived for over five centuries, one for each year of Santa Eulàlia's life. Beneath those Gothic vaults, time is something to be protected.
Our French-door refrigerator does the same for what you eat: multi-zone climates, precise humidity, and quiet engineering that keeps every ingredient at its peak.
Unlike most triumphal arches, this one celebrates no battle — it was built as the welcoming gate to the 1888 World's Fair. Pure hospitality, carved in red brick.
The Midea air conditioner shares that idea: a silent welcome the moment you step inside. Even cooling, intelligent airflow, and energy-smart performance that turns any room into a calm arrival.
Rebecca Horn's four stacked cubes were raised as a tribute to the old fishermen's shacks demolished for the 1992 Olympics, a leaning stack of homes facing the salt wind. Laundry by the sea has always been a ritual here.
Midea washing machine carries it forward: gentle on fabrics, tough on stains, with steam programs and smart cycles that respect every garment you love.
Much of the Gothic Quarter's medieval look isn't medieval at all. It was restored, and partly invented, in the early 1900s to give Barcelona a more romantic past. Craft pretending to be history.
The Midea oven works the same magic at home: convection, steam, and precise temperatures that turn everyday ingredients into something that tastes like it took centuries to perfect.
La Boqueria has existed in some form since 1217, when it began as a roaming pig market just outside the old city walls. Eight hundred years later, it's still about one thing: great ingredients, cooked simply.
Our Midea air fryer fits right in: golden, crispy results with little to no oil, fast enough for a weekday and good enough for a Sunday lunch.
The Magic Fountain pushes more than 2,600 litres of water per second through over 3,000 lights, and the whole thing was built in under a year for the 1929 World's Fair. Behind the spectacle: invisible engineering, perfectly choreographed.
The Midea dishwasher is exactly that kind of quiet hero: smart water use, low energy, and silent cycles that leave every dish flawless.
The two Venetian-style towers framing the square were inspired by the bell tower of St. Mark's in Venice, built to make visitors feel they were entering somewhere monumental. Big spaces need big climate thinking.
Midea's commercial chiller delivers exactly that: high-capacity cooling for hotels, venues, and large buildings, with the efficiency a modern city demands.
"Camp Nou" literally means "new field", a temporary name chosen in 1957 that fans loved so much it simply stayed. Some things are meant to last.
The ball lands home, and the whole Midea family arrives with it: kitchen, laundry, climate, and commercial, together under the lights. One city, one team, the World's No.1 Smart Home Appliances Brand.